Audi Research Paper Essays

Audi Research Paper Essays Audi Research Paper Essay Audi Research Paper Essay Investor Relations Corporate strategy Vision: â€Å"Audi – the premium brand† In adopting its Strategy 2020, the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission â€Å"We delight customers worldwide† was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization. The Audi brand’s strategy 2020 Mission: â€Å"We delight customers worldwide† The Audi brand’s products are compelling examples of the brand values sportiness, progressiveness and sophistication. In addition to building technologically advanced vehicles, the brand with the four rings aims to evoke customer delight in many other ways. The mission statement â€Å"We delight customers worldwide† therefore plays a key role on the path to becoming the leading premium brand. The Audi brand has defined its understanding of customer delight in greater detail in the following four areas of action: * We define innovation We create experiences * We live responsibility * We shape Audi We define innovation The declared ambition of the Audi brand to offer its customers high-quality, innovative vehicles is expressed in the brand essence â€Å"Vorsprung durch Technik. † This is accompanied by a clear design idiom that gives the brand’s progressive character a visual grounding. The models of the Audi brand feature a wide range of technological innovations. The Company has defined various key technologies that will occupy a special role in the development of new vehicles. For example, all activities involving electric mobility will be grouped together under the umbrella brand Audi e-tron. Audi ultra embodies the lightweight-construction technology that the Audi brand has been pioneering ever since launching the  Audi Space Frame  (ASF) in 1994. The brand has since intensified its activities in this field with a view to making vehicles ever lighter. Today, the Company focuses on the use of intelligent combinations of materials, which include aluminum, carbon fiber-reinforced polymers (CFRP), modern steel alloys and magnesium. Then there is Audi connect, the umbrella brand launched by the Company to bracket together trendsetting navigation and infotainment functions, as well as technologies that connect drivers with the Internet, the car and their surroundings. In addition to product-based innovations, the Audi brand is working on new mobility concepts. Since 2011, for example, customers’ mobility behavior in electrically powered cars has been the subject of a study that is part of the A1 e-tron fleet trial in Munich. We create experiences To delight its customers time and time again, the Company aims to create special, positive experiences that customers will associate with the Audi brand. These include modern sales concepts such as the showroom configurator, which makes it quick and easy for visitors to an Audi dealership to create the Audi vehicle of their choice on large screens, with life-like, three-dimensional images. In 2011, the Audi brand came up with a very special way of presenting its new Q3 premium SUV: the â€Å"Audi Q3 Cube. In selected downtown districts of major cities, including Barcelona, Paris and Munich, customers and interested parties were given the opportunity to discover the Q3’s qualities in a mirror-filled cube up to 14 meters high. Another way of experiencing the Audi brand emotionally is to collect a new car in person from the Audi Forums in Ingolstadt and Neckarsulm. Audi’s premium vehicle handover facilities demonstrate to the customer just how much care and precision go i nto building Audi vehicles. The program is rounded out by a look at the history of the Company and culinary delights. To make the experience even more special, customers can tailor the handover to their own individual preferences. Accompanied by a customer relationship manager throughout the entire day, they are given a personal tour of the factory, making the occasion a truly memorable one. We live responsibility The Audi brand also expresses customer delight through a form of corporate responsibility that seeks to strike an appropriate balance between social or ecological requirements and economic success. In order to maintain the high regard in which the brand and the Company are held and increase their lead over the competition, Audi has created a department specifically to address this task. Hand in hand with all the divisions, the Corporate Responsibility department pursues the strategic goal of value orientation. It advocates responsible action and behavior as the basis for sustainable success. The core management tasks of Corporate Responsibility also include defining strategic guidelines and decision-making criteria. These guidelines are derived from the Strategy 2020 goals and are intended to highlight the link between social responsibility, preserving resources and long-term economic activity. As a global company with nearly 64,000 employees, the Audi Group is very much in the public eye. Its capacity to supply information and reports on corporate responsibility matters is therefore being further expanded. We shape Audi The Audi brand will continue steadily with its model initiative and expand its development, manufacturing and corporate structures accordingly. In order to maintain its profitable growth, the Audi Group will focus even more closely on flexible, efficient processes, as well as strengthening its global presence and expertise. Product and investment decisions will continue to be made on the basis of how far they produce customer benefit. Successfully accomplishing qualitative growth hinges on the employees, who demonstrate immense expertise and passion for the products of the Audi brand. Superior financial strength In keeping with a value-oriented corporate management approach, growth only meets the premium standards of the Audi Group if it is simultaneously profitable. Qualitative growth is therefore a priority strategic corporate goal. This is achieved through effective and efficient structures and processes, systematic investment management and the ongoing optimization of costs. A high level of self-financing helps to preserve the Company’s ability to invest and act. It therefore fundamentally aims to finance investment from self-generated cash flow. Continuous growth The Audi brand achieved a new deliveries record in 2011 in selling a total of more than 1. 3 million vehicles. This positive development is primarily attributable to the attractive, diverse product range, which was again continuously revitalized and broadened in the period under review. In addition to the successor generation to the popular A6 full-size car line, product events included the arrival of the new Q3 premium SUV and the market introduction of the Q5 hybrid quattro. The Audi brand’s product range will continue to be progressively expanded. The Audi Group has set itself the goal of increasing deliveries of the Audi brand to 1. 5 million vehicles by 2015. The international sales structures will be expanded to handle the scheduled growth. The dealer network in China, for instance, is to be increased from currently around 230 dealerships to over 400 by the year 2013. And there are plans to expand the exclusive sales network in the United States, too, over the coming years. The Audi Group is also increasing its production capacity worldwide. Global image leader For a premium manufacturer, a strong brand is the basis for enduring success. The Audi Group therefore plans to establish an emotional bond between its customers and the brand and to keep steadily improving its image position through the attractive product range. The numerous national and international awards received in the 2011 fiscal year again reflect the public’s huge enthusiasm for the Audi brand. Attractive employer worldwide As part of its strategy to become the leading premium brand, the Audi Group regards well-qualified, committed employees as a priceless asset. Particularly as it becomes internationally more diverse, the Audi Group considers it vitally important to be viewed as an attractive employer worldwide. Against this backdrop, the Audi Group offers its workforce a stimulating working environment with attractive opportunities for development, commensurate pay and high job security. Regular internal surveys reveal a high level of employee satisfaction. In addition, external surveys have attested to the Audi Group’s high attractiveness as an employer both in Germany and internationally. * Print page * Bookmark page

Factors led to American Revolution Essays - Free Essays, Term Papers

Factors led to American Revolution Essays - Free Essays, Term Papers 11/19/2015 HIST 131-007 Dr. Adeyinka Banwo Factors led to American Revolution The connection between Britain and the English colonies was that of the ruling of the colonies by the king of Britain, King George III and his parliament. The kings ruling was very unfavorable for the colonists because of his tyrannical dictatorship and unjustly taxations. The thought of an island ruling an entire continent thousands of miles away with poor communication and lack of supervision of the colonies by the king, did not work in favor of the colonies nor for Britain. Three contributing factors for the outbreak of the American Revolution were the kings taxes and neglect of the 13 colonies. King George III and his decisions were one of the major causes that had the English colonists fumed with anger towards Britain and this eventually led to the American Revolution. King Georges Taxes The first reason of the American Revolution was the colonists outrage over taxation which led to a tax revolt launched by people who were tired of the burden of paying unfair taxes. In 1754, the British fought the French for the final of four wars which were the French and Indian War. It was a fight to see who would rule in North America, and it was won by the British. Despite their victory, the British were deep into debt, and they taxed the colonies to raise their budget. In 1765, the Quartering Act and the Stamp Tax brought uproar from the colonists. The Quartering Act forced the colonists to house and feed British Soldiers with no additional money given to them. Many of the colonists didn't have the money to feed the soldiers, so it caused them to go into debt which affected the financial side of the communities because they were so poor. After the Quartering Act, the British brought on the Stamp Tax that was the first direct tax on the colonists. A group known as the Sons of Liberty was formed and they led a boycott against the British taxing claiming that there should be "no taxation without representation". The tax changed the economics of the colonies, causing them to lose money rapidly, but the boycott came back in retaliation against the British. Because the British were no longer getting money from the colonists to pay off their debt, their finances were suffering, triggering the repeal of the tax. In 1767, British Parliament passed Townsend Acts on the colonists tea, paper, paint, lead, glass, and many other items that were used daily and the colonists were against this taxing. The purpose of the Townsend Acts was to help pay the cost of government in America. The problem for many American colonists was that the colonies were not consulted about the new taxes, as they had no representation in Parliament. The colonists did not have any voting rights to the taxes, so to avoid pay the taxes, the colonists boycotted British goods, and the event led to the Boston Tea Party and other boycotts. Neglect of the 13 Colonies and First Continental Congress The next reason of the American Revolution was the neglect of the 13 colonies from the Britain King George. King George took away their rights to self-government in America and the colonists were treated unfairly in comparison to the British people. Because of the kings refusal to abide by the laws, it made it easier for the colonists to rebel against the king and the Parliament. The colonists were not offered the same rights and privileges as the English citizens in Britain. The English citizens from Britain were offered appropriate taxation, benefits of trial by jury, control over private homes as in where a soldier could not barge in to sleep and much more. The pamphleteer and journalist Thomas Paine published his pamphlet Common Sense that became a success in large part. It acknowledged the constitutional context of the dispute between Britain and the colonies, crushed that perspective because as long as Americans remained within it, it would imprison them and prevent them from taking the independence. Therefore, Paine destroyed the importance of the British constitutional system as a guarantor of liberty and as consistent with reason and human needs. Addition, he transformed the argument

Writing Essay Example | Topics and Well Written Essays - 750 words - 1

Writing - Essay Example However, Hou Hsai-hsien has used the concept of the red balloon in the context of modern day Paris. Hou Hsai-hsien’s film seems to underline the change in the perception of childhood since the 1950s. The little boy Pascal (The Red Balloon) and Simon (Flight of the Red Balloon) live two different types of life set apart by the time to which they belong. Their childhood too seems to be suffering from the whims of the adult world. The red balloon that connects both the films and gives the feel of continuity is the only representation of a child’s free spirit and imagination. Albert Lamorisse in his film The Red Balloon portrays childhood as a fairytale world where a child’s dream comes true. The big and bright red balloon brings variation in the otherwise monotonous life of Pascal. Lamorisse seems to stress upon the fact that childhood often gets lost in the attempt of making children live under strict routine. Pascal breaks free from the mechanical life with getting the balloon. He tries to shield it and protect it from the violence of nature and the human world. It seems as though he is trying to keep his imagination away from the clutches of harsh reality and live in his own imaginative world. The red balloon which stands for a child’s fantasy and boundless imagination follows Pascal everywhere. This sense of dependence and attachment that they bear for each other indicates the child’s love for his own imaginative world. But finally reality takes over as the older boys out of jealousy and the pleasure of bullying him steal his re d balloon and pelt stones at it. The conclusion of the film is made unique and full of optimism as Lamorisse does not project the death of a child’s imagination but by setting Pascal on a flight with the colorful balloons triggers childhood fancy. Hou Hsai-hsien’s Flight of the Red Balloon treats the red balloon as the icon of childhood